About us

We’re an online only insurance company who are totally customer focused and like to do things differently.

Who is

We’re an online only insurer and provide 24/7 access to car and home insurance. Customers can get a quote and buy their policy here on our website and through the price comparison sites – GoCompare, Moneysupermarket, Confused and Compare The Market. is a small part of Aviva, the UK’s largest insurance provider. This means we’re able to draw on years of expertise to create our insurance policies and deliver great service to our customers.

What makes so different?

We’re the UK’s only online insurer which means our customers can save time and money by accessing their policy details, amending the policy and viewing documents online anytime. And in case they need to make a claim, our customers can call our dedicated UK claims line day or night. We’re really excited about taking a different approach to insurance.

Being online only also helps us keep our costs low which means we can offer our customers a great value cover at a low price. It makes us proud that can help all those careful drivers and home owners who just want a better, fairer deal.

Why did we create

When we asked drivers what they wanted from their car insurance, they said they wanted reliable, low-cost cover that didn’t make them pay for less careful drivers’ mistakes. We thought that was a great idea. Then we thought, why not create a home insurance policy that lets customers pick the cover that meets their needs? That way, they only pay for the cover they really need. We offer great value, low-cost policies that you can only buy online. is a trading name of Aviva Insurance Limited. Registered in Scotland, No. 2116. Registered Office: Pitheavlis, Perth PH2 0NH. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm reference number 202153