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About us

We think insurance should simple, reliable
and easy to manage.

Traditional quality with online access

When we wanted to create a new way of buying and managing insurance online, we asked the UK's customers what they want and they told us they need reliable insurance that's easy to buy and simple to manage, completely online. Happily, it means we can offer our customers low premiums too.

Compare online, buy online

Most of us use comparison sites for our car or home insurance now. So if you've reached us from GoCompare, Moneysupermarket, Confused.com or Compare The Market, you probably prefer online to call centres.

Manage your own policy - no admin fees for making changes, no call centres

Our customers manage their policies totally online - from quote, to purchase, to changing their car or address and renewing. No waiting for documents in the post, no hanging on the phone. Simply print out your own documents in minutes.

We're here to help - email us

Got a query? Email us - we don't have a phone line for support queries.

Call us if you need to claim

Need to claim? That's different. When you've had an accident you want help from a person who understands, as soon as it happens - day or night. We offer a 24/7 dedicated Claims Line.

How are your premiums so low?

We're not for everyone. We only insure careful drivers and we let home insurance customers pick the exact cover that suits them. We're all taking less risk, and we all enjoy low premiums.

We keep everything online – no postage fees, no admin fees for making changes, no call centres. It keeps premiums down but digital is also much faster for you. That’s why our customers are so happy!